Making Sense of Google

To the millions of people who Google everyday, the eponymous company is just a search engine, albeit the best around. Few know or care to know how Google makes money offering free search, not just in English, but in variety of other languages.

Why, when Stanford PhD students, Sergey Brin & Larry Page decided to turn their project to make internet search easier and more effective - into a business in 1998, they were equally clueless about its financial potential.

As money continues to pour into search engine advertising, Web users are helping expand the potential market by significantly increasing their search engine usage.

Suggested Reading :
1. The Search by John Battelle
2. The Google Story by David A. Vise and Mark Malseed

"Don't be Evil" is Google's official motto. Is Google living upto it?